From market research to market advantage: Our solutions and tools
From fast standard tools to tailor-made research solutions, we offer our clients a comprehensive portfolio of proven and innovative market research solutions.
Favourites
Brand & Advertising Trackings
Successfully managing strategies (… more)
COM-TEST SYSTEM
Optimise communication, impact & ROI (… more)
Conjoint Analysis
Perfect products & prices (… more)
NPS & Customer Satisfaction
Recommendation is the best rating (… more)
Omnibus
Valid results in less time (… more)
Online Surveys
Fast, affordable & agile (… more)
Retail
Researching the behaviour of shoppers (… more)
Customer
Churn Monitor
Know what cancellers think (… more)
Customer Panels
Find customers, retain customers (… more)
Customer Segmentation
More sales through a targeted approach (… more)
Data Mining Customer Data
Explore customer data, discover potential (… more)
NPS & Customer Satisfaction
Recommendation is the best rating (… more)
Segmentation CRM
Optimised customer approach for more sales (… more)
Brand
Brand and Advertising Trackings –
Successfully managing strategies (… more)
Brand Clinic –
Brand check by professional diagnostics (… more)
Brand Management –
Solutions for successful brand management (… more)
Brand Valuation –
Measuring the financial value of brands and trademarks
Funnel Analysis –
Tapping customer potential correctly (… more)
Advertising & Communication
Ad Lab
Analyse advertising impact professionally (… more)
Advertising Impact Research
Recognising what advertising really achieves (… more)
Attention Drawer
Knowing what attracts attention (… more)
COM AI
Exploring communication through AI (… more)
COM-TEST SYSTEM
Optimise communication, impact & ROI (… more)
Deep Impact
Making the unconscious visible (… more)
Influencer Fitting Test
Suitable influencers for brands & products (… more)
Pitch Support
Win competitions with market research (… more)
Pretests
Securing campaigns – increasing advertising impact (… more)
Testimonial Quick Check
Suitable testimonials for campaign successes (… more)
TV Spot Performance Measurement
Advertise successfully on TV (… more)
INNOFACT Solutions, Services & Methods
Industry solutions - expert knowledge for valuable insights
Data analysis services - optimally analyse customer data
Market research methods - innovative, classic, reliable
B-to-B surveys
High demands – high knowledge gain (… more)
Desk Research
Market knowledge determines market success (… more)
Eye Tracking PoS
What do your customers perceive at the point of sale? (… more)
Face to Face using Tablets
Perfectly programmed surveys at any location (… more)
Focus Groups
Expert interviews for qualitative insights (… more)
Online Eye Tracking
Next generation eye tracking (… more)
Online Focus Groups
Online-expert interviews for qualitative insights (… more)
Online Surveys
The gold standard – fast, affordable & agile (… more)
Panels Online / Mobile
High data quality & robust sample (… more)
Qualitative Market Research
Qualitative insights for the best decisions (… more)
Shelf Simulation
Test designs directly on the shelf (… more)
Retail Checkout
Brick-and-mortar retail becomes transparent (… more)
Tasting
The indispensable product experience (… more)
Visual Insight
Experiences that are worth seeing (… more)
Visual Insight Online
Receive qualitative feedback quickly (… more)
INNOFACT FAQ
Do you have any questions? Please browse through our FAQ or simply call us at +49 211 86 20 29-0.
Why market research?
Almost every company can benefit from market research. The key benefits at a glance are
- Understand target groups and markets
- Research competition
- Make better decisions
- Optimize campaigns
- Track developments and progress
- Find and explore opportunities
- Identify and seize growth opportunities
Find out how INNOFACT market research can benefit you at the top of the page.
What does market research cost?
The prices for market research services depend, among other things, on the type of survey, sample size and questionnaire length. INNOFACT is awarded as an institute with one of the best price-performance ratios in Germany.
By the way: With the INNOFACT Omnibus you can test market research easily, quickly and inexpensively.
What are the advantages of online market research?
Panel surveys have been the industry standard in market research for many years, with many advantages. Online market research is faster, cheaper and more precise.
INNOFACT founded its first own panel back in 1997 and sees itself as the market and quality leader in online research.
Learn more about what online market research with INNOFACT can achieve for you.
Why INNOFACT?
INNOFACT is one of the market and quality leaders for online surveys in Germany. We survey consumers in all major consumer goods markets and create studies for various B-to-B markets. We conduct over 3 million interviews annually.
We would be happy to provide you with more information about us.
How does market research work at INNOFACT?
INNOFACT takes care of the entire process chain, from consulting at the start of a project, to designing the questionnaire, to programming and statistical evaluation of the results from the field. And if you wish, our experts will be happy to prepare a professional presentation of the results for you.
Of course, you can also book only individual services or special services.
You can find out which solution or method is right for you at the top of the page.
Who are the clients of INNOFACT?
INNOFACT works in Germany, Europe and worldwide. Our clients include international corporations as well as regional medium-sized businesses, universities, associations and NGOs. Please feel free to inform you about our references.