The right testimonial
for successful campaigns
The INNOFACT Testimonial Quick Check checks on the basis of 1,000 population representative respondents which celebrities really fit your product, your brand and your industry. Important for the success of a testimonial advertising campaign is the selection of the right advertising figure: the testimonial must represent both the brand and the product credibly. The INNOFACT Testimonial Quick Check is the ideal instrument to ensure an optimal connection between advertising medium and brand in advance.
Good to know
The INNOFACT Testimonial Quick Check measures brand and brand fit of possible testimonial candidates. At the same time the interviewed target group also evaluates the personalities using various image criteria. This way it is shown in detail how different testimonials work in the target group.
Process
There are one or more personalities who could be considered as advertising media for a new campaign. The INNOFACT Testimonial Quick Check checks to what extent testimonials fit the product, the brand and the industry. Using the benchmark database, it is possible to classify the results of the survey and to make well-founded decisions.
- Productfit: Do the personalities match the advertised product?
- Brandfit: Do the personalities match the advertised brand?
- Testimonial Image Evaluation: Test of awareness, trustworthiness, credibility and sympathy of the testimonials.
- Benchmarking: Classification of the study results in a benchmark database.
FIT TO PRODUCT AND BRAND (PRESENTATION EXAMPLE)
TESTIMONIAL BENCHMARK DATENBASE
COSTS
- Sample size: 1,000 respondents (representative of the population)
- Assumed minimum incidence: 85%*.
- 1 testimonial: from 2.900 Euro**
- Further testimonials possible for an additional charge
* If target group screening with lower incidence is desired, the costs increase.
** All prices plus tax.