KNOWING WHAT ATTRACTS ATTENTION
The basis of a successful customer relationship and the acquisition of new customers is communication that is consciously perceived and liked.
The INNOFACT Attention-Drawer measures which elements of a key visual generate attention, whether positive or negative. Receive diverse opinions on each image element of your key visual in order to optimise individual elements and determine the most promising alternative.
The INNOFACT Attention-Drawer is equally suitable for concepts such as new product ideas, names and designs as well as many other visual test materials such as posters, websites, advertising and packaging.
Contact for interested persons:
Hans-Jochen Brückner
Unit Director Energie & Mobilität
Tel.: +49 211 – 86 20 29-219
Fax: +49 211 – 86 20 29-210
SCHEMATIC DIAGRAM
THIS IS HOW IT WORKS
The respondent can mark the passages directly in the concept text and the areas in the design that he or she particularly likes or dislikes. In addition, they can rate the selected element positively or negatively and enter a comment or reason for their judgement in a text field.
- Methodical diversity
The INNOFACT Attention-Drawer is suitable wherever attention, perception and usability play a role. - Result orientation
Flexible project implementation, fast results, reliable key figures through targeted questioning of the relevant target group and intuitive visual representations enable operationally useful results. - Integration into classic surveys
The INNOFACT Attention-Drawer can be integrated as a module into any classic online survey in order to query qualitative evaluations in a study in addition to other KPIs.You can find an interactive example (German language) here
THESE QUESTIONS ARE ANSWERED
- Which elements are particularly striking?
- Which elements are particularly well received? Which elements are not well received and why not?
- How can you optimise the elements of a website, an advertisement or packaging?
SUCCESS IS IN THE DETAIL
As an alternative to the classic open query of likes and dislikes, the INNOFACT Attention Drawer provides valuable insights at the detailed level, allowing you to put the finishing touches to concepts, websites, posters and many other visual test materials.