• INNOFACT AG – from market research to market advantage

    Full service market research for Germany, Europe and the world. Get information now at +49(0)211 86 20 290.

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  • INNOFACT Brand Clinic – know where the brand stands

    Brand check through professional diagnostics already from 3.500€ (plus VAT). Get information now at +49(0)211 86 20 290.

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  • Online Surveys – from local to international

    Over 500,000 test persons in Germany alone. Get information now at +49(0)211 86 20 290.

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  • INNOFACT Omnibus – valid overnight results,

    Representative market research in 24 or 48 hours already from 399€ (plus VAT). Get information now at +49(0)211 86 20 290.

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About us

INNOFACT AG is more than a market research institute: it is the institute that works for your market advantage. INNOFACT offers market research with innovative methods, robust data collection from online panels, high speed and a high level of commitment to your questions.

According to market research clients, INNOFACT is one of the best institutes in Germany. In the current image study “Large Institutes – Full Service 2024 / 2025” by marktforschung.de, INNOFACT achieved a top ranking in eight out of nine evaluation categories and thus a corresponding seal of quality. Out of a total of 33 market research institutes surveyed in the study, INNOFACT came out on top in the following evaluation categories: Quality, price-performance ratio, willingness to recommend (NPS), consulting competence, service orientation, transparency, methodological competence and satisfaction with cooperation.

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1500000

Interviews per year

1400

Projects per year

300

Clients per year

120

Employees

3

Three locations

The Innofact market research solutions

  • 24h Concept Test
    Decisions can be made tomorrow (… more)
  • Conjoint Analysen
    Perfect products & prices (… more)
  • Home Use Test
    Simply ask consumers at home (… more)
  • Concept Test
    Make decisions with confidence (… more)
  • Pricing Research
    Determine the ideal sales price (… more)
  • Churn Monitor
    Know what cancellers think (… more)
  • Customer Segmentation
    More sales through a targeted approach (… more)
  • Customer Panels
    Find customers, retain customers (… more)
  • Data Mining Customer Data
    Explore customer data, discover potential (… more)
  • NPS & Customer Satisfaction
    Recommendation is the best rating (… more)
  • Segmentation CRM
    Optimised customer approach for more sales (… more)
  • Brand and Advertising Trackings
    Successfully managing strategies (… more)
  • Brand Clinic
    Brand check by professional diagnostics (… more)
  • Brand Management
    Solutions for successful brand management (… more)
  • Brand Valuation
    Measuring the financial value of brands and trademarks
    (… more)
  • Funnel Analysis –
    Tapping customer potential correctly (… more)
  • Ad Lab
    Analyse advertising impact professionally (… more)
  • Advertising Impact Research
    Recognising what advertising really achieves (… more)
  • Attention Drawer
    Knowing what attracts attention (… more)
  • COM AI
    Exploring communication through AI (… more)
  • COM-TEST System
    Optimise communication, impact & ROI (… more)
  • Deep Impact
    Making the unconscious visible (… more)
  • Influencer Fitting Test
    Suitable influencers for brands & products (… more)
  • Pitch Support
    Win competitions with market research (… more)
  • Pretests
    Securing campaigns – increasing advertising impact (… more)
  • Testimonial Quick Check
    Suitable testimonials for campaign successes (… more)
  • TV Spot Performance Measurement
    Advertise successfully on TV (… more)
  • Competitor App Analytics
    Competition apps in a real-life check (… more)
  • Data Analytics
    Perform data analyses efficiently (… more)
  • In-Ad App Analytics
    Measuring advertising success on social media (… more)
  • SmartView
    Innovative dashboard solution (… more)
  • Omnibus
    Valid results in the shortest possible time (… more)
  • eSports Monitor
    The bus for the eSports industry (… more)
  • B-to-B surveys
    High demands – high knowledge gain (… more)
  • Desk Research
    Market knowledge determines market success (… more)
  • Eye Tracking PoS
    What do your customers perceive at the point of sale? (… more)
  • Face to Face using Tablets
    Perfectly programmed surveys at any location (… more)
  • Focus Groups
    Expert interviews for qualitative insights (… more)
  • Online Eye Tracking
    Next generation eye tracking (… more)
  • Online Focus Groups
    Online-expert interviews for qualitative insights (… more)
  • Online Surveys
    The gold standard – fast, affordable & agile (… more)
  • Panels Online / Mobile
    High data quality & robust sample (… more)
  • Qualitative Market Research
    Qualitative insights for the best decisions (… more)
  • Shelf Simulation
    Test designs directly on the shelf (… more)
  • Retail Checkout
    Brick-and-mortar retail becomes transparent (… more)
  • Tasting
    The indispensable product experience (… more)
  • Visual Insight
    Experiences that are worth seeing (… more)
  • Visual Insight Online
    Receive qualitative feedback quickly (… more)

References (selection)

Engagement


Do you have questions or do you need support? We are happy to help you any time.


Christian Thunig
Managing Partner

Fon: +49 211–862029-268

Email

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